Analysis of existing materials: Rock.

As i have already stated the main conventions of music videos, i am now going to define what the conventions of the different genres of music videos are. I am going to analyse a: Rock and Folk video to define their conventions so when i choose a band/ musician I can decide weather to follow the conventions or to challenge them.

http://www.youtube.com/watch?v=YhWZ7bpfQag

U2 -Vertigo
'Released by Universal Island Records on November 8th 2004. The first single to be taken from the band’s as yet untitled 11th studio album, which will be released on November 22nd, Vertigo is an epic U2 track laced with big guitars and soaring vocals. It was recorded at the band’s Hanover Quay Studio in Dublin and produced by Steve Lilly white.'
The genere of us's music is rock and from this video i will establish the conventions of rock music videos.

The video starts with a Long shot of the band in position out in a desert somewhere and a series of cut are made to the beat of the music showing each member of the band. This is a common relationship between the music and the visuals and creates an upbeat tone for the piece.

There is also relationship between the lyrics and the visuals for example when Bono sings the lyrics Unos, dos, tres, catorce [1,2,3,14] he visually shows us by lifting his fingers up, one two three. Another example (around 1min17) the lyrics "Jesus round the neck" and Bono again pulls down his shirt to reveal a crucifix on a chain around his neck. Another lyrical interpretation is of the title Vertigo. Vertigo is a medical form of dizziness and they create this in their video. Firstly from the spinning circles around them, spinning and confusion lead to dizziness.

Quick paced editing of different shots of the musicians performing so the image becomes confusing, meaning the video is mostly concept based as there is no narrative structure in the piece. And as the song musically begins to reach a climax with the solo guitar section, the visual imagery also does as the spirals begin spinning frantically spinning. (around 2minutes into the video)

Throughout the piece there is Micky mousing, from Bono and the back up singer. This reinforces to the audience that the band are actually singing the music.


(FINISH THIS) CHECK ALL SECTIONS.